Brand building is a very important issue to an artisan for developing the brand in long term. No matter product design or global trend study, all these matters can affect how audience acknowledge and accept your brand. Thus, we emphasize to observe what is the global market needs and how the overseas professionals do. Practice until it becomes yours.
Handarty Korea is one of the leading handicraft consumer exhibitions in South Korea. It aims to explore and cultivate artists and promote them to develop their global circulation in 4 days event. And to further focus the development of B2B market, Handarty Korea does business matching programme during the show to connect the Korean business parties to international creative brands. Since 2018, HKhands has formed a pavilion with 10+ creative brands which join individually or under HKHands’s booth.
The SIF fair is one of the professional exhibitions of illustration industry in the world. Every year, numbers of the Hong Kong illustrators participated in the show and jumped into the international market through this platform. In its' vol. 7 this year, 10+ Hong Kong illustration brands joined together with HKHands exhibiting their works and attracted tens of thousands of Koreans in 4 days show.
